So one of the ways that we try to get the word out about the Clean Tech Competition is via Facebook ads. They are a phenomenal way to get your message to a wide audience of people across the world without breaking the bank, and you can choose the demographics you wish to target. And up until this point, they worked great!
Until the other week that is. The ad that I intended to put out was denied as being a political topic because it seems they classify it under environmental issues which is, to them, a sensitive topic. Which surprises me in several ways! I am not sure how caring for the environment is necessarily political, but regardless of that the point of the competition is to find ways to improve existing systems to make them more sustainable, which I certainly do not see as being under the umbrella of the environment! Yes, sustainability does help the environment in a lot of ways, but they are separate in the end in ways that should prevent an issue like this from happening.
So now I am jumping through the hoops of Facebook to get in line with their system, to spread knowledge of our competition across the globe. They do have ways around it, but to me it makes no sense how these topics can be classified as being politically sensitive.
But please do not take this as despair! It is a minor set back and I figured of all groups that could relate to my confusion, you all would be that! So, I hope you can accept one blog post that highlights a small issue during the course of the competition, because it certainly is small in the grand scheme of things.