Marketing campaigns from large corporations pushing people to live sustainably and “do your part!” have been around for years now. Despite this, most everyone understands that when it comes to sustainability it is these very same corporations that cause the most damage. Over 70% of all global emissions stem from just 100 companies. Just 100! And because of this, it is easy to think your your efforts in preserving planet earth are in vain. And while we do need more from these massive polluters, it is important not to diminish your own impact!
Say you go to the grocery store every week, and when buying produce you use four plastic bags available at the store. It is easy to say there is little point in using a reusable bag, after all it is only four bags each time! But when you think about it, that is over 200 a year meaning in a 50 year span, you as a single human will have thrown out over 10,000 bags!
When you extend this logic to other areas of your life like water use, food waste and electricity consumption, your impact over an extended period becomes much more apparent. Then look at this from a global perspective and the impact we have truly begins to sink in!
Do large companies need to work to find ways to have more clean tech in their system and and a more sustainable business model overall? Yes! But never let that make you think your impact is nothing!